How to Support the Field Bell Institute

The customer base is the most strategic economic asset of every business, so it’s a quite staggering irony that managing it has not been a part of traditional higher education. Perhaps unsurprisingly corporate losses are now in the many trillions of dollars (USD). 

In the very first module of the Mini MBA in Customering, we explore those numbers, but broadly speaking they hail from failed transformation programs, unnatural rates of customer attrition owing to service failure, and their combined effect on profit erosion.

Much more precisely, it occurs because most of those who work in the field, lack the formal uneducated – the proper training – required to be effective. 

Leaders and practitioners that are affected include marketers, digital and marketing technology teams, those in customer experience, contact centres, and retail, IT leaders and architects - while also encompassing agencies and consultants, and senior managers or executives that have oversight and reporting responsibility. Collectively, these teams were left with no option but to obtain commodity certificates either from the manufacturers of their tools (vendor badges) who themselves are unlikely to be trained, or from industry associations that mirror – or distribute – the same concepts. 

Subsequently, while groups gain ‘certifications’ they remain wholly uneducated in the core domain and therefore apply processes and technology in ways that present risk.

‍Enter: Field Bell Institute

Beginning in 2023, the Field Bell Institute developed an internationally accredited curriculum, via an independently endorsed core text for graduate studies at the MBA level and beyond. It is the only education at this level, for these professionals, in the world – and is open to people of all levels in the broader field.

‍We are Independent

Critically, the Institute and its syllabus is 100% independent, with no influence by vested interests. 

It based entirely on the principle of argumentum a fortiori (meaning “argument from the stronger reason”) with its foundations in established literature and critical theory from market economics, macro history, marketing method, scientific, quality, and risk management practice, and the customer sciences: marketing science, identity theory, neuroscience, and behavioural economics along with transdisciplinary fields like systems theory, information theory, and so on. 

‍Why that Matters

Increasingly, senior marketers are being asked to include customer management in their remit, while retail, contact centre, and digital leaders grapple with emergent headwinds and fragmentation, and senior IT leaders and architects balance complex ecosystems and legacy technology with emerging capabilities.

While we train these teams individually, in this above light, it’s so important that all teams begin to they share a common language and an underlying foundation of critical theory to offset the silo effect and drive outcomes. These must be founded on independent true datums, not undue influence.

We ask teams to put their tools down, step back, and spend time learning the critical theory, and to reconsider the application of both management process and technology.

‍How to Support Us

Professionals in this field deserve so much better from the education system, and we would value your support. 

Please take advantage of your company’s existing learning and development (L&D) budget. We’ve designed our programs specifically for working individuals and teams. It’s flexible, only consuming 3 – 4 hours a week across 10 modules, and a total duration of 12 weeks. It’s 100% online. It’s CPD accredited. And best of all, it’s the most advanced, applied training anywhere in the world.

The path to de-risk your business and restoring degraded customer profit, is through world class, critically educated teams. 

Join us!