The Customering Method

A “Mini MBA” is a single subject of business administration which is taught at the MBA standard. As part of our commitment to this pedagogical integrity, the Institute developed a core text which has reviewed by accomplished academics and industry leaders.

‘The Customering Method’ is a foundation within the library of materials taught in our classes. It is distributed by Routledge (London and New York), the world’s largest publisher of education and business materials, part of the Francis and Taylor Group.
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"The Customering Method fits the knowledge needs of marketing professionals, consultants, and anyone associated with CRM and the technology sector. It also suits the classroom, especially graduate studies at the MBA level and beyond. I recommend it as a supplement in traditional MBA marketing management classes, and it may suit some academics as a core text"

Dr Stephen A. LeMay

Professor of Marketing and Logistics at the University of West Florida

Students and others seeking their own copy can obtain one here, directly from the publisher.
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