Well. Above. The Norm
The world's only MBA-level education in Customer Management and Technology.
100%
Feel more CONFIDENT about their career
100%
Feel immediately more EFFECTIVE
98%
Student Satisfaction Score CSAT
Flexible MBA-level training. For managers, marketers, customer leaders, and technologists – all over the world.
Education is essential for truly respected and effective careers. And yet, while marketing is the most strategic function of any business - and the customer base its highest value asset - most marketers and customer managers lack world-class training. Without this solid foundation, popular practices undermine the unit economics of marketing, expose companies to heightened risk, and collapse global profits by trillions of dollars.
Welcome to the Field Bell Institute! The world’s only MBA-level education in the formal management of the customer base, as an enterprise asset.
Our two signature courses leverage essential principles from executive management, marketing science, economics, technology, the humanities, and peer-reviewed research from leading journals and business schools – all constituted within a repeatable quality management system that you can bet your career on. Flexibly consumed around your busy life and designed to take you to the top of the field, you’ll gain the confidence and credibility needed to flourish.
Plus – you’ll enjoy every second of it!
The Mini MBA Program
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Mini MBA in Customering
Built on established economic, managerial, and scientific theory, this is the world’s most advanced course in customer management, from disciplinary methods in marketing and engagement, technology and measurement, to corporate reporting.
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Mini MBA in Customer Technology
Based on advanced information management theory, this course imparts the critical methods and architectural models for expert customer-oriented planning, selection, and deployment of technologies in the modern enterprise.
What are students saying about the Field Bell Institute
"The program challenged my thinking in all the right ways. The syllabus was high-quality, evidence-based, and directly applicable to real business challenges. "
The learning experience was equally engaging – and surprisingly fun! If you're a marketer looking to stay sharp, elevate your leadership, or rethink how your organisation creates value, I highly recommend exploring this program
COMMONWEALTH BANK OF AUSTRALIA
“This course has truly changed my perspective on the Customer Asset and how to manage it for business growth and profitability."
Many businesses have lost their focus on true dyadic service and this Mini MBA has given me not just the knowledge but a re-focus on what we as businesses should really be working towards.
TREASURY WINES ESTATE
"This is customer management for serious professionals."
I've been in customer management or adjacent roles for 12 years, but I've spent the last 12 weeks learning things - many of them fundamental - that I'd never encountered before in my career. I recommend that you do everything in your power to take this mini MBA
THE MARTECH WEEKLY
“A small warning up front. There will be some exorcising of some held beliefs. It is for your own good. I promise."
What this training will do is give you the more credible way to tackle what is wrong with the way we engage with the most important asset a company has… the customer base. May even help you get the attention and budget you need
Customer Experience Strategy
ORACLE
“I’ve been in strategy roles for firms like Deloitte and Operative, and in digital and customer management roles for a long time."
I only wish this level of training had been around years ago. Evidence based. Content rich. Beautifully structured. This will be career changing for many.
CITY OF WHITTELSEA
"This is well overdue. It’s surely the most advanced training in our field anywhere, far beyond the usual tactical certificates."
I see it as career defining education. A real foundation. I’ll be looking for Field Bell graduates, and I’ve recommended it widely in Vodafone
VODAFONE
“Having studied marketing formally and spent many years in product management, I used to think a mix of concepts and jargon made me 'knowledgeable'"
But going through the Mini MBA in Customering was a humbling and incredibly enriching wake-up call. A solid 10/10 for anyone in the world of product, marketing, or CX.
SAP
Why The Field Bell Institute?
100% Online
Fit around your full-time work schedule, no matter where you are.
MBA Level+
More advanced than the content taught on MBA programmes at top business schools.
Applied Learning
Weekly Q&As with your lecturer, work materials and templates, to prove your knowledge.
Top 0.1%
Certainty that you are in the very top echelon of qualified leaders in the field.
Corporate Learning and Development
Imagine your entire team, pulling in one direction, powered by evidence! While individuals graduate with critical theory, practical tooling – and dripping with confidence – whole teams, working together, gain a clarity of shared mission, a common language and process, and the evidence to know why it works.
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Globally Recognized
100% Endorsed
Global
Our Fellows have more than 55 years in-field experience and have lectured on 5 continents
Recognized
CPD accredited learning (also known as CE and CPE) is accepted in over 50 countries around the world
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Commitment to evidence over populism
Endorsed
Curriculum content endorsed by leading marketers, academics, and analysts
Frequently Asked Questions
Explore our frequently asked questions here to learn about both programs. More information on the specific modules can be found on the course pages.
What are the prerequisites?
The Mini MBA in Customering accepts managers and marketers of all levels of prior training.
The Mini MBA in Customer Technology suits anyone with at least 3 years’ experience in a technology role.
What is the time commitment?
Students will need to commit between 3 and 5 hours per week for the duration of the course.
How Flexible is Flexible?
You will have much better learning experience if you learn at same pace as your peers but if you have to start late, or if you get sick, need to look after the kids, take a holiday, or something else, that’s all okay - you can catch during the program. So long as you have completed all of the modules and required reading by the end of the course period, you’ll be ready to graduate with your class!
Do you provide a certificate of completion?
Of course! You’ll have studied at MBA level and you’ll be able to prove it. This will also confirm your eligibility for Continuing Professional Development (CPD) points.
Forged in experience
Level up your career with the Field Bell Institute
Mini MBA Program
